OnBrand is an informational organization bringing brand awareness to new musicians and artists. These people should know that they have a choice of how their music is perceived based on the artwork and image they present with their music.
Everything a musician or artist presents or performs becomes their brand therefore it can be interpreted any way. They should know the importance of branding and why it matters when it comes down to their music because everything they do creates an experience for their audience. OnBrand wants to empower musicians to take control of their own brand.
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