Project Details
Novo Connection is a benefits consulting and insurance technology company focused on bringing greater transparency, innovation, and strategic thinking to an industry often defined by outdated systems. The brand was developed to position Novo Connection as a modern challenger - one that is data-driven, forward-thinking, and trusted by both brokers and employer clients.
The website experience was designed to translate complex insurance solutions into a clear, polished digital presence that feels approachable while reinforcing the company’s expertise.
Novo Connection is a benefits consulting and insurance technology company focused on bringing greater transparency, innovation, and strategic thinking to an industry often defined by outdated systems. The brand was developed to position Novo Connection as a modern challenger - one that is data-driven, forward-thinking, and trusted by both brokers and employer clients.
The website experience was designed to translate complex insurance solutions into a clear, polished digital presence that feels approachable while reinforcing the company’s expertise.
Project Goals
- Establish a distinctive brand identity that differentiates Novo Connection from traditional insurance competitors
- Communicate trust and credibility while maintaining a bold, modern presence
- Simplify complex service offerings into an intuitive user experience
- Create a scalable visual system that could grow with the company
- Establish a distinctive brand identity that differentiates Novo Connection from traditional insurance competitors
- Communicate trust and credibility while maintaining a bold, modern presence
- Simplify complex service offerings into an intuitive user experience
- Create a scalable visual system that could grow with the company
Services Provided
Brand strategy, Art direction, Identity design, UX/UI design, Web design
Brand strategy, Art direction, Identity design, UX/UI design, Web design
Deliverables
Brand identity system
Typography and color palette
Visual brand guidelines
Website UX/UI design
Responsive website layouts
Messaging and content direction
Digital marketing assets
Brand identity system
Typography and color palette
Visual brand guidelines
Website UX/UI design
Responsive website layouts
Messaging and content direction
Digital marketing assets
