Plezi is a new Haitian rum brand with a modern twist. This is a product, brand, and package design project.
plezi: Haitian Creole word for fun, derived from the French plaisir.
Plezi is a uniquely blended Haitian rum. Currently, there are three flavors: the Original, Dark Spice, and Sweet Nectar.
Plezi takes on a new approach to the classic island sugarcane beverage. The liquor is targeted toward a younger, more stylish drinker while keeping the smooth and glorious taste.
Different logo styles - depending on the flavor